Edifice Flex: A/E Liability For Cost Estimating
Whenever we buy a new car or computer, we start with an advertisement of a base price that bears no relationship to what we end up paying or even what would be reasonable to expect. For the car, the base price may not include anything more than the sheet metal (tax, title, options and documentation fees extra). For the computer, the stores advertise for a base box, no monitor, less memory than anyone can use and then tell you that the price is “after savings,” defined to be a series of rebates, eligibility for which depends on your purchase of internet service that you don’t want or need. You end up paying three times the advertised price and are convinced that you nevertheless got a good deal because, intuitively, you knew that the price was too good to be true.