How can architects create, market, and scale knowledge for a competitive advantage? It’s all about Social Media.

http://www.youtube.com/watch?v=4NwDeeu8QTM

AIA National posted this excellent video in January. Presenter¬†Brian Skripac outlines the various ways architects can (and should!) use social media. He dispels certain social media myths (social media won’t replace your website or the need for face-to-face networking) and clarifies the goals for architects who are active in social media:

  • Marketing & Networking
  • Firm & Individual Branding
  • Ideas & Inspiration
  • Thought Leadership
  • Firm Culture & Community
  • Corporate Memory
  • Internal Communications & Transparency

Skripac rightly points out that there are WAY too many social networks to choose from, so you shouldn’t feel the need to dive into all of them at once. The ones which seem to be most effective for professionals are Twitter, Facebook, LinkedIn, and possibly Pinterest. (a/e ProNet has a Pinterest board that we’re pretty proud of. Check us out!) He also gives a shout out to several¬†design firms and organizations that seem to be getting it right: Perkins + Will, Gensler, HOK, BNIM, and AIA Pittsburgh.

We hope you find this info useful. And we’re always looking for good Architects, Engineers, and Design Industry affiliates to follow… if you are one, or know one, leave us a comment!

Follow us on Twitter @aeProNet or find us on Facebook today.

World-Architects & URBANSCREEN

I love when the latest update from World-Architects arrives in my email. Covering projects and trends from around the globe, this e-magazine makes architecture available and interesting to the public. There’s always something cool to see. This week, it’s a game of shadows and light: the colorful disappearing act of Sydney’s Opera House, brought to the masses by URBANSCREEN.

[vimeo http://vimeo.com/45835867]

Is your mind sufficiently blown? Thought so.

URBANSCREEN is based in Bremen, Germany. Established in 2005, their team currently consists of eight contributors, artists brought together from different disciplines representing architecture, music, stage design and media-art.

As URBANSCREEN notes in the World-Architects interview, “The majority of our works are homages to the concept of the architect, emphasizing a building’s features and extending the perception of its construction.”

Art feeding art feeding art. Check out the URBANSCREEN blog for more incredible videos like this one, and read the World-Architects article for an in-depth look at the artistic process.